Travel Trade Representation

Travel Trade Representation: Connecting Attractions and Destinations with the Right Buyers

Explore Marketing represents attractions, sightseeing companies, and destinations in front of the travel trade buyers who matter most, from global OTAs and international tour operators to receptive operators and student group planners. With decades of industry experience and established relationships in North America, Europe, Asia, and and other high-potential source markets, we ensure your product is presented professionally and persuasively, making it easier for buyers to include you in their itineraries and sales channels.

In addition to supporting U.S.-based tourism businesses, Explore Marketing also represents international destinations, attractions, and tour operators looking to grow outbound travel demand from the United States and other global source markets.

Why Travel Trade Representation Matters

The right representation opens doors to markets and buyers that would otherwise be difficult to access. We act as your voice in the travel trade marketplace, ensuring you’re seen, heard, and remembered. This service can be tailored for both ongoing representation and shorter-term engagements, making it suitable for established organizations as well as those entering new markets.

What Our Representation Services Include

Sales Missions & Roadshows

We participate in and lead targeted sales missions across the U.S. and internationally, meeting with pre-qualified buyers who are actively building U.S. itineraries.

Trade Show Representation

We represent your brand at major industry events, such as IPW, WTM, ITB, SYTA, NTA, and other market-specific trade shows, ensuring you get exposure and face time without the need for you to be present at every event.

One-on-One Buyer Meetings

We arrange and conduct personalized meetings with decision-makers to showcase your product, answer questions, and start meaningful sales conversations.

Follow-Up & Relationship Building

Representation doesn’t end at the meeting. We maintain ongoing communication with buyers, ensuring they have what they need to sell your product and keeping your brand top of mind.

OTA Distribution Support

OTA and reseller partnerships are often one of the fastest ways for tourism suppliers to generate new sales. Explore Marketing helps attractions, sightseeing companies, tour operators, and activity providers identify the right distribution partners, review commission structures, optimize listings, and improve conversion across key platforms and attraction pass providers.

This is especially helpful for new or smaller suppliers looking to build visibility, test new markets, and grow revenue without a large in-house sales team.

Benefits of Working With Explore Marketing

Established Network: Direct access to vetted buyers in top source markets.
Cultural & Market Insight: Understanding of buyer expectations in key markets like the UK, Germany, France, Italy, Switzerland, and India.
Professional Advocacy: Your brand represented by someone who understands your product and speaks the buyer’s language -- literally and figuratively.
Time & Cost Efficiency: Participate in more markets without stretching your team’s bandwidth or travel budget.

Investment

Ongoing travel trade representation, which can include relationship management, contracting support, market guidance, and strategic sales activities, starts from $3,000 per month. Rates vary based on scope, markets covered, and the level of activity required.

FAQs - Travel Trade Representation

Do you represent international tourism businesses?

Yes. We work with both U.S.-based and international destinations, attractions, tour operators, and DMCs looking to build travel trade partnerships and grow sales across global markets.

How quickly can travel trade representation generate results?

Timelines vary, but many clients begin building meaningful partnerships within the first few months, especially when combined with strong distribution and OTA strategies.

Is this service suitable for smaller organizations?

Yes. Representation can be tailored to different budgets and goals, and some clients start with a focused or phased approach.