Connecting Tourism Suppliers with the Right Travel Trade Buyers

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Since 2016, Explore Marketing has organized and led sales missions across the USA and around the world, helping attractions, sightseeing companies, museums, and destination marketing organizations (DMOs) connect directly with qualified travel trade buyers.

 

In the U.S., these missions have included meetings with receptive operators, student group planners, OTAs, and member benefit companies in key cities. Internationally, our missions have reached priority markets including Germany, Switzerland, the Netherlands, Italy, France, the UK, Belgium, India, China, Korea, and Taiwan.

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Every mission is planned with quality over quantity in mind, ensuring each participant meets with decision-makers who are a strong fit for their product.

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Types of Sales Missions We Offer

 

Custom Sales Missions for DMOs

For destinations that want to bring a select group of member organizations to meet with targeted buyers.

Learn more

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Boutique Group Sales Missions

Small-group, shared-cost missions where individual suppliers can buy in and gain access to pre-qualified buyers in specific markets. You can find our current line up of upcoming sales missions listed below.

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Markets We Target

 

• U.S. cities with strong receptive, group, and OTA networks

• European markets including Germany, Switzerland, the Netherlands, Italy, France, the UK, and Belgium

• Asia-Pacific markets including India, China, Korea, and Taiwan

• Buyer segments such as OTAs, group tour operators, student/youth operators, attraction pass companies, and member benefit programs

 

 

What’s Included

 

• Pre-arranged meetings with vetted trade buyers

• Balanced itineraries with time for presentations, networking, and travel

• Equal exposure for each participant

• On-site leadership and coordination by Explore Marketing

• Meeting notes and follow-up support after the mission

 

 

Investment

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• Boutique Group Sales Missions: $2,800 per organization (excluding travel and accommodations)

• Custom Sales Missions for DMOs: Pricing available on request

 

 

Why Join an Explore Marketing Sales Mission?

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• Led by an experienced organizer who has run sales missions since 2016

• Small groups = more personalized attention

• Meet qualified travel trade buyers in a structured setting

• Explore OTA and reseller partnerships

• Position your destination or product for inclusion in itineraries and distribution channels

• Coordinated schedules and logistics handled for you

• Post-event follow-up to keep conversations moving

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Upcoming Sales Missions

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Explore Marketing organizes a select number of sales missions each year based on market conditions and partner interest.

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The next planned sales mission is expected to take place in Los Angeles in January 2027, focusing on meetings with receptive tour operators, OTAs, and travel trade buyers.

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Additional missions may be added based on demand and partner participation.