Image by Dino Reichmuth


Conducting business face-to-face, continues to be an important aspect of working in the tour and travel trade industry. In-person meetings build trust and personal relationships, and furthermore allow clients to gain first-hand experience of international source markets and their cultural needs when it comes to hospitality.  

Our sales missions typically last from 3-5 days and allow your team to meet with and present to key decision makers at B2B buyers and distributers of travel services. The companies we meet with tend to be tour operators, OTAs, meeting organizers, FIT and group tour planners, as well as member benefit groups that also offer travel. 

Generally, during our meetings we sit down with product managers, operations managers, and marketing managers to learn about their needs and perspectives on the industry, and to also present to them about our services. Many times, we also include sales agent trainings, so the consumer-facing staff of these companies knows how to best sell your product. The goal is for you to build personal connections and grow your external sales network.

The meetings either function as a foundation for building new business-to-business relationships or fostering existing ones. You can have one of your team members join us in person on sales missions, or you can ask us to represent your brand on your behalf. We also can organize a sales mission exclusively for your brand or destination. 

We at Explore Marketing strongly believe in the importance of intercultural communication and exchange, and therefore have organized and executed dozens of boutique tour and travel trade sales missions around the world. On past sales missions, we have taken small groups of up to eight clients to the United Kingdom, Germany, France, Switzerland, Italy, the Netherlands, Belgium, China, South Korea, Taiwan, Japan, India, Brazil the United States, Australia and New Zealand. 

We hope to relaunch our sales missions for the 2021 season, depending on the development of the corona crisis. In the interim, we can assist by organizing virtual trainings and meetings for your destination or organization, as it will aid your organization to be top of mind with travel trade buyers for the 2021 and 2022 seasons.