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Explore Marketing is a boutique consulting company in the tour and travel space, with a focus on providing sales and marketing services to hospitality companies. With more than 16 years of professional experience and a shared passion for travel and exploring the world, our team - consisting of Stefan, Sofia and Ann - has been fortunate to not only work in the tour and travel industry but also has lived in a variety of countries around the world.

Over the years, we have had the opportunity to work with a great variety of destinations and touristic service providers – big and small – on marketing and communications projects, sales missions, new business development, trade representation, and team coaching.



President & Owner


Throughout his 17-year professional career in the attractions and tourism industries, Stefan has held a number of positions that have enabled him to build an extensive network of tourism industry partners and a 360-degree view of the travel trade from the perspectives of suppliers, media, buyers and destination marketers. He holds a Master of Business with concentrations in Marketing and Finance from Golden Gate University in San Francisco.

With a solid understanding of managing attractions and understanding the needs of travel trade buyers, Stefan excels at creating win-win situations for both buyers and suppliers. Stefan is eager to support you in growing back your business following the Covid-19 crisis by coaching your sales and marketing team, reviewing operational processes and marketing messages, adjusting your products, and connecting you to his vast network of international travel trade partners.



Social Media & Public Relations


Ann Tok is a marketing and communications expert in the travel and tourism industry. With over 15 years of work experience in Asia, Australia, and the U.S., she brings with her an international perspective and cross-cultural experience. 

Ann has worked with major Destination Marketing Organizations in the U.S. and brands to lead their global public relations efforts and grow their brand internationally. 

She graduated with a degree in Public Relations from RMIT University, Australia where she was awarded the Pacific Strategies prize for being the top student in the program, and a Diploma in Advertising from LimKokWing Institute in Malaysia. Ann is fluent in English, Mandarin, Cantonese and Bahasa Malaysia.



Operations & Account Management


With over 20 years of experience in the travel and tourism industry, Sofia Williamsson collaborates with Explore Marketing on setting up sales missions, supporting clients with account management, and more.

Prior to this, Sofia was the former President of North American Journeys where she led the production of top travel trade events and other marketing projects with the goal of promoting tourism to the USA. She leverages extensive industry knowledge with a vast international network, and a unique creative perspective.

Sofia graduated at the top of her class with a degree in International Business & Marketing from Florida International University in Miami.