Custom Trade Sales Missions

What we do

We design and lead tailored travel trade sales missions for destination marketing organizations (DMOs) that want to bring a select group of member businesses to meet with qualified buyers in targeted markets. These missions are suitable for both established tourism organizations and those entering new markets for the first time, including international suppliers looking to establish a presence in the U.S. or Europe.

These missions are planned with quality over quantity in mind — ensuring every meeting is well-prepared, relevant, and offers time for meaningful discussions. We take care of the planning, coordination, and buyer outreach, so your team and participating members can focus on making strong connections.

From Meetings to Bookings

Sales missions are designed to go beyond introductions and lead to real business opportunities. Many participating suppliers use these meetings to:

Secure new OTA and reseller partnerships
Build relationships with receptive tour operators
Position products for inclusion in itineraries and distribution channels

Who it’s for

DMOs wanting to strengthen relationships with travel trade buyers in priority markets.
Destinations seeking to showcase multiple member products together in a unified sales push.
Organizations looking for a cost-effective, small-group alternative to large trade events.

What’s included

Market selection & buyer targeting: Identify priority cities, regions, and buyer types.
Meeting coordination: Secure appointments with pre-qualified OTAs, tour operators, receptives, and other relevant trade buyers.
Itinerary development: Build a balanced schedule of one-on-one meetings, office visits, and networking events.
Briefing materials: Provide participants with buyer background notes, talking points, and market insights.
On-site leadership: Facilitate meetings, keep the schedule on track, and ensure equal exposure for all participants.

How we work

Consult: Define your goals, markets, and participant mix.
Plan: Build a targeted itinerary of meetings and events.
Promote: Invite and confirm trade buyers in advance.
Deliver: Lead the mission on the ground, keeping it professional and productive.
Follow-up: Provide meeting notes and support post-mission communication.

What you get

A fully planned sales mission tailored to your market goals.
Targeted meetings with the right decision-makers.
Time-saving coordination so your staff can focus on relationship-building.
Opportunities to connect with both inbound and outbound travel trade buyers
Measurable outcomes from each meeting.

What we don’t do

We’re not a mass-market roadshow organizer. Our missions are deliberately small-scale, focused on quality engagement rather than high volume.

FAQs - Custom Sales Missions

Can international companies join your sales missions?

Yes. Sales missions are open to both U.S.-based and international suppliers looking to connect with travel trade buyers.

What types of buyers will I meet?

Meetings typically include receptive tour operators, tour operators, OTAs, and other travel trade partners relevant to your target market.

What outcomes can I expect from a sales mission?

Participants typically build new partnerships, explore distribution opportunities, and position their products for inclusion in itineraries and sales channels.