Boutique Group Sales Missions

What we do

We organize small, high-quality sales missions that individual tourism suppliers can buy into, joining a select group of attractions, sightseeing companies, and destinations. These missions provide access to pre-qualified travel trade buyers without the expense and logistics of organizing a mission yourself.

The focus is on quality over quantity, ensuring each participant has equal exposure, sufficient presentation time, and meaningful conversations with decision-makers. This format is particularly well suited for smaller DMOs, new attractions, and tourism businesses entering new markets for the first time.

Boutique group sales missions are designed to generate real opportunities, not just introductions. Participants use these meetings to:

Build relationships with receptive tour operators and tour operators
Explore OTA and reseller partnerships
Position their products for inclusion in itineraries and distribution channels

Who it’s for

Attractions and sightseeing companies that want to expand their trade network.
Tourism suppliers who prefer small-group settings over large trade shows.
Businesses seeking cost-effective access to international and domestic trade buyers.

What’s included

Pre-selected markets: Chosen based on strong travel trade potential.
Buyer outreach & confirmation: Meetings secured with OTAs, tour operators, receptives, and niche resellers.
Group itinerary planning: Balanced mix of presentations, office visits, and networking events.
Equal speaking time: Ensuring every participant can present their product clearly.
On-site facilitation: Coordinated by Explore Marketing to keep things professional and productive.

How we work

Announce: Release mission details including markets, dates, and buyer focus.
Recruit: Enroll a limited number of participants.
Prepare: Provide buyer lists, talking points, and presentation guidelines.
Deliver: Lead the mission and facilitate all meetings.
Follow-up: Share meeting notes and help keep conversations moving post-mission.

What you get

Access to pre-qualified travel trade buyers in targeted markets.
Shared mission costs for a more budget-friendly approach.
Professional meeting facilitation and schedule management.
Opportunities to network with fellow tourism suppliers.

What we don’t do

We don’t oversell spots or dilute participant exposure. Boutique missions are kept intentionally small to protect value for everyone involved.

Investment

These missions offer a cost-effective way to access multiple high-quality buyer meetings within a short period of time, making them an ideal starting point for organizations testing new markets. Participation in a boutique group sales mission is $2,800 per organization. This includes pre-arranged meetings with qualified travel trade buyers, equal presentation time, professional on-site facilitation, and follow-up coordination after the mission. Pricing excludes travel, accommodations, and personal expenses.

FAQs - Boutique Sales Missions

What is the difference between boutique and custom sales missions?

Boutique missions involve small groups of suppliers, offering a cost-effective way to access high-quality buyer meetings, while custom missions are tailored to specific clients.

Are boutique missions suitable for smaller organizations?

Yes. They are designed to be accessible and are often a great starting point for companies entering new markets.

Can I join if I am new to the travel trade?

Yes. Many participants use these missions as their first step in building travel trade relationships.