About Us

With 15 years of experience in the international tourism industry, Explore Marketing LLC’s founder Stefan Merkl is passionate and well-connected to kick start your international tourism efforts. 


We will help your business grow by working with top international travel trade representatives, who add to your bottom line by bringing overseas travelers from around the globe, including leisure group and FIT visitors, MICE and student travelers. 


Our professional and cost effective business development, marketing and representation solutions are a perfect way for our clients, consisting mostly of destinations and high quality travel experiences across the United States, to understand the needs of the international travel trade and engage appropriately. Read More



From identifying a tourism strategy for your business or destination, to functioning as an extension of your sales and marketing team, we will work with you in a variety of ways to ensure your product has increased exposure to travel trade buyers from around the globe. Here are some ways of how we collaborate with clients:

Sales Missions:

Join us for our sales missions to meet travel trade buyers face-to-face during office meetings, networking luncheons and agent trainings. Read more...


Annual Engagement:

When working with us on a retainer, you will enjoy year-round professional support and increased visibility across the international travel trade sector: 

  • Assess your current engagement with the trade and develop a tourism strategy.

  • Identify and adjust your operational processes and marketing messages.

  • Align products to better fit the needs of international travelers and trade buyers.

  • Coach your sales and marketing team on trade communication and engagement.

  • Connect you with a vast network of international travel trade partners.

  • Represent your product at domestic and international travel trade events.

  • Contract your services with international travel trade buyers​.

  • Plus, we'll include you in our monthly newsletters and travel trade blog.

Project Work:  

Short-handed or need support on specific projects? We represent clients at trade events, manage destination marketing campaigns, and more. Read More...


Importance of the Tour & Travel Trade

Connect with Us






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Our Expertise

  • Tourism Strategy Development
  • Sales Operations & Workflows
  • Pricing & Contracting
  • Travel Trade Representation
  • Marketing & Branding
  • Trade Communications

Working with the Tour and Travel Trade Can Boost your Bottom Line. The US Travel Promotion Act of 2009 identified inbound tourism to to be a key economic engine for the United States, creating new jobs and spending across the country.

By 2020, the US Travel Association estimates 90 million annual international visitors to come to the United States. Coupled with a greater length of stay, the per-capita spending by international travelers is higher than that of domestic travelers. Explore Marketing can help you kick start new revenue streams and solidify your bottom line by engaging with receptive tour operators and international buyers handling core overseas markets such as the United Kingdom, China, Germany, France, India, Australia, South Korea, Japan, Canada, Brazil and Mexico.

Increase your Brand Awareness


There are many benefits to working with the international tourism trade. Engaging with the international travel trade builds your brand globally, and increases advance awareness about your products prior to the consumer taking a trip. For destinations this means, the travel trade may consider your destination as a place worthy to be promoted, so consumers come visit in the first place. For travel experiences it improves the likelihood of consumers purchasing your activity in advance, either via travel trade outlets or directly on your website. Don't make yourself dependent on last-minute, in-market buying decisions of consumers.

EXPLORE MARKETING - International Tourism Strategy Development and Trade Representation Services for Travel Experiences & Destinations across the USA

© 2019 by Explore Marketing LLC. 

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