About Sonoma County Tourism

Life Opens Up in Sonoma County, located just 30 miles north of San Francisco. You might recommend Sonoma County for its incredible wine scene, but there is so much more to savor. Connect with local artisans, winemakers, farmers and chefs among Sonoma County’s rugged pacific coastline, towering redwoods, picturesque vineyards and charming small towns. The acclaimed food and wine, relaxing spas and natural wonders of Sonoma County create a wine country experience like no other. Some moments are simply better when shared. Here in Sonoma County, there’s always a place at our table. Come, connect with the land and with each other in Sonoma County.



Drink in the area’s natural wonders - hike some of the county’s most scenic trails, take a heart racing horseback ride, paddle out into the ocean, go whale-watching. For real thrills, zip though the trees on a zip line in the redwoods or soar above it all in a chartered helicopter. There’s a whole world of outdoor adventure to explore.



Take a delicious trip along the Sonoma Marin Cheese Trail, or experience a farm via the Farm Trail. Learn to cook a new dish from a wine county chef. Milk a cow or goat, or learn how to make artisan cheese and butter. Specialty goods cultivated here include local honey, lavender, jams, pies, olive oil - as well as spirits beyond beer and wine.



Sip. Savor. Smile. Home to more than 425 award-winning wineries, Sonoma County barrels a varietal for everyone. Down home hospitality resonates, from small family-run wineries to internationally heralded wine houses.



Indulge your senses where laid back luxury meets authentic Northern California adventure. Enjoy exclusive tours and tastings in acclaimed wineries, ride on horseback along the coast, soar above vineyards in a hot air balloon, or speed around a Formula One raceway. The possibilities are wide open.

With this incredible diversity of experiences, it’s no wonder that Sonoma County is a firm favorite for tour operators and travel agents alike.

Planning a group tour, developing a coach series, creating new itineraries or expanding your FIT programs and products we invite you to check out our Travel Trade website for access to a wide range of resources


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