• Stefan Merkl

Explore Marketing Update - Issue 19

World Tourism Highlights

With the rise of fuel prices, airlines such as American Airlines have recently announced modification to its flight services including the removal of another non-stop flight to China, this time from Chicago to Shanghai Pudong, and reducing its Chicago to Narita, Tokyo flight from daily to three days per week. At the same time, the airline also announced new airlift from Charlotte, Dallas Fort Worth, Chicago, Philadelphia and Phoenix to European destinations such as Munich, Dublin, Berlin, Bologna, and Athens. Should this be viewed as an indication that a decrease in visitors from Asia and an increase of those from Europe is to be expected?

According to the United Nations World Tourism Organization’s 2017 Tourism Highlights Report, international tourist arrivals grew by almost 7 percent to 1.3 billion, the highest growth in seven years since 2010. Of these, 76.9 million visited the USA, making it the third top international tourism destination after France and Spain, with visitors to the USA spending US$210.7 billion collectively.

Looking at international travel on a global scale, outbound tourism data shows China remains the lead global outbound travel in terms of expenditure ($257.7 billion) followed by the USA ($135 billion), Germany (US$89,1 billion), United Kingdom (US$71.4 billion), France (US$41.4 billion), Australia (US$34.2 billion), Canada (US$31.8 billion), Russian Federation (US$31.1 billion), Republic of Korea (US$30.6 billion) and Italy (US$27.7 billion). All the top 10 source markets recorded increases with particularly strong results in the Republic of Korea, Italy and Canada.

At Explore Marketing, we are continuing our efforts in all key markets including Asia to promote the USA as a safe and welcoming destination. Most recently, we were in India participating both the Brand USA annual India Sales Mission and als the Visit California Sales Mission. Additionally, we will be embarking on our annual China and South Korea Sales Days from October 11 – 18 where we will visit the offices of online travel agencies, tour operators and wholesalers in Seoul, Shanghai and Beijing. Business comes in the form of leisure groups, student travelers, FITs, and MICE. Come join us on this sales mission or others which we have set up for 2019.

Niagara Falls, Maid of the Mist

The Lodge at Edgewood Tahoe Named #1 Resort Hotel

The Lodge at Edgewood Tahoe has been named the #1 resort hotel in the U.S. in the Travel + Leisure magazine’s 2018 World’s Best Award, honoring the top travel destinations and companies around the globe as rated by its readers. With its prime lakeshore location, guests who want to explore the surrounding areas can easily access all the natural beauty Tahoe South has to offer and more. Many of South Lake Tahoe’s most iconic landmarks are just a short drive from The Lodge at Edgewood Tahoe, including the astounding panoramic views of the Emerald Bay State Park, beach activities at Zephyr Cove or riding the gondola up Heavenly Mountain Resort. This is a great spot for travelers regardless of whether it is FIT, leisure groups, or MICE groups looking to relax, play, and conduct business amidst the natural beauty of Lake Tahoe. Read more

Edgewood Tahoe

New Go Shanghai Card and Shanghai Explorer Pass

The Leisure Pass Group, the largest attraction pass company in the world, has recently announced new additions to its product offerings and expansion into China with the launch of exciting new attraction passes in Shanghai. For one low price, the all-inclusive Go Shanghai Card offers discounted access to 12 top attractions in Shanghai such as the Pujiang River Cruise Tour, Shanghai Happy Valley Theme Park, Shanghai World Financial Center Observatory, Hop-on Hop-off Bus Tours and more. Guests using the Shanghai Explorer Pass have the option to choose 3, 4 or 5 attractions to redeem within seven days after the first attraction visit. Learn more

Splashing in Tahoe South

Wine Country Day Tour to Napa and Sonoma Valley

Enjoy a trip to Napa and Sonoma Wine Country with Tower Tours during the Autumn season! The best time of year with the vineyards in full bloom, and just about ready for crush season! Tower Tours escorts guests aboard the newest fleet of luxury motor coaches, as guests sit back and gaze out at the beautiful vine-covered countryside on the way to three wineries within both Napa and Sonoma Valley. All wine tasting fees are included in tour price. For further information on getting there, go to

Wine Tour Napa and Sonoma Valley

TourOperatorLand Goes Tailor-Made is a one-stop shop for producing tailor-made tours for your clients. This free website is loaded with tools — itineraries, attractions, tours and shopping offers, royalty-free photos, videos for destinations, attractions, tour and shopping, group dining guides, tourism contacts, vetted step-on guides, and a receptive finder. Login or register to use the different tailor made tools on that will help you customize tours for your clients.

TourOperatorLand Goes Tailor-Made Logo

Updated Tour Schedule for Unlimited Biking

Tour operators and resellers please take note. Unlimited Biking and Central Park Sightseeing has released an updated tour schedule for all its tours beginning November 1, 2018. Key changes to note due to the winter season are: walking tours and Central Park Sightseeing Bike Tour scheduled for 1:30pm are suspended from November 1, 2018 – March 31, 2019. Click here for the full schedule

7D Experience For Groups

With more than six onscreen experiences under one roof, The 7D Experience at Pier 39 in San Francisco is a great option for groups looking for a different experience. Guests can enjoy the thrill of a rollercoaster, the excitement of interactive laser shooting experience, fight zombies, combat cowboys or defeat robots to save the world from colossal damage all at once. Ranging from mild to wild adventures, the 7D Experience offers a fun, safe, and dry alternative to outdoor activities on cold and rainy days. The interactive 20-seat digital theater can accommodate 240 guests every hour and operates daily from 10am to as late as 10pm. No English language skill required. For more information, visit

7D Experience Entrance at Pier 39

#newsletter #SmartDestinations #Touroperatorland #TahoeSouth #LeisurePassGroup #Pier39attraction #travelsalesmission #towertours #sanfranciscotours #GoShanghaiCard #ShanghaiExplorerPass #TheFlyerSanFrancisco #outboundtourism

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