Explore Marketing Update - Issue 13


Annual Los Angeles Sales Mission

Earlier this month, Explore Marketing led the annual five-day Los Angeles Sales Mission where we met with tour operators responsible for inbound travel from the top three Asian countries – China, Japan and South Korea. Together with clients from the Leisure Pass Group, Lake Tahoe Visitors Authority, 7D Experience, Red and White Fleet, Monterey Bay Aquarium and San Mateo County & Silicon Valley Visitors Bureau, we visited 20 tour operators, hosted a luncheon attended by Chinese tour operators and shared details of new products and reasons travelers should continue to visit the U.S. As data shows China continues to be one of the fastest growing inbound markets for the U.S., here’s an overview of how clients on our sales mission have seen an uptake from Chinese travelers:

“China is our second largest market by spend only behind Germany, followed by Canada and France. We expect China to become the largest market in the next two years. Chinese travelers love the clear air, pure water and breathtaking natural beauty of South Lake Tahoe,” Tony Lyle, VP Tourism Development,Lake Tahoe Visitors Authority

“As a sightseeing provider in a popular gateway city, the Red and White Fleet believes it is important to provide unique, informative and memorable experiences for all travelers, including travelers from China, on San Francisco Bay. With more and more visitors coming from China every year, a Bay Cruise inclusive of an informative Chinese audio tour about San Francisco, is the best way to start your vacation in California,” Louise Winsnes, Director of Sales and Marketing, Red and White Fleet

“In the last couple of years, the Chinese market has made its way into the top five international markets visiting the Monterey Bay Aquarium. We anticipate continued growth in Chinese visitation as we, along with state and local DMOs, build upon tour operator relationships and increase our China-readiness and presence in the Chinese digital landscape,” National Sales Manager, Monterey Bay Aquarium

"As a gateway destination with SFO International airport as our major landmark, we are perfectly positioned to welcome the growing China market. We understand the needs of the Chinese market and our hotels and attractions welcome this growing group of travelers," Nina Ramos, Director of International Marketing, San Mateo County / Silicon Valley Convention & Visitors Bureau

Explore Marketing will continue to lead sales missions next year with the first one for the year being the New York Sales Mission from March 18 - 22, followed by Florida Sales Mission from April 9 - 13. Then, we move on to the UK & France Sales Mission from June 11 - 15 followed by the Belgium, Holland and Germany Sales Mission from June 18 - 22. We encourage you to join us and sign-up now to qualify for early bird discounts.

And before we wrap up for the year, the team at Explore Marketing wishes you a Happy Holiday Season and a happy, healthy, and prosperous New Year ahead. We look forward to continuing our working relationship with you in 2018. For daily updates, follow us on Facebook, Twitter and LinkedIn.


New Orleans Pass Is Now Part Of Leisure Pass Group

The suite of Leisure Pass Group products continues to grow with the New Orleans Pass added as its newest product. The New Orleans Pass is a sightseeing package designed to help visitors save both time and money. You can visit 25+ top attractions for free by simply showing your Pass at the gate or ticket office of every sight, museum and tour included – it’s that simple! The Pass offers included entry to experiences in and around New Orleans such as the National WWII Museum, Cajun Pride Swamp Tour By Boat, New Orleans Jazz Museum at the Old U.S. Mint, Blain Kern Mardi Gras World, Paddlewheeler Creole Queen and many more. Available in 1,2,3 or 5 days options, it’s the perfect choice for a range of holidays, whether it’s a short break or longer vacation.


Events, Ideas, and Top Activities on TourOperatorLand

With trade content for 130+ destinations and suppliers in one place on TourOperatorLand.com, tour operators no longer need to visit multiple sites for information. Pertinent information required for developing travel products such as itinerary ideas, downloadable hi-res images, commissionable products, events calendars that are linked directly to the destination’s event calendar and a local knowledge section that includes in-depth details on special events, planning ideas and top activities are all available for free on this site. Tour operators can access this information in a few simple steps and can be assured that is has been verified by local DMOs and destinations experts. Each listing also includes up-to-date contact information for each destination.


7D Experience Is Open During The Holidays

Tour operators looking to entertain groups or FITs at San Francisco’s Fisherman’s Wharf over the Holiday Season will be happy to know that the 7D Experience at Pier 39 will be open every day including on Christmas Day. Visitors can blast away the invading space robots as they careen through space trying to save the planet in the newest Robot Riot ride, barrel down the rickety tracks of an old mine shaft to save themselves and their gold from hordes of skeletons, mummies and other creepy Ghoulies in the Forbidden Mine or put their agility, speed and confidence to the test as they navigate their way through a web of crisscrossing laser beams. Just steps away, the Red and White Fleet is offering hourly bay cruise departures to complement any visit to Pier 39.


New Edgewood Lodge in South Tahoe

In June, 2017, the Edgewood Lodge opened its doors. The Lodge at Edgewood Tahoe recaptures the spirit of the historic lodges of the great American West and is home to 154 luxury rooms and suites, each boasting its own gas fireplace and private deck or terrace. It is unlike any other property at Lake Tahoe with all its amenities and lakefront location, unique use of wood, rock and decor in a mountain theme, spa, an infinity pool with several outdoor fire pits. It is also the site of an acclaimed 18-hole golf course set against the serene backdrop of age-old pines, emerald greens, and snow-capped Sierras cutting sharp lines across the stunning blue sky. The golf course is home to the annual televised celebrity golf tournament, American Century Championship, attended by many stars including Justin Timberlake. While parents relax, the young ones can socialize with new friends at Camp Edgewood. There is something for everyone to experience. Learn more


New Developments at Monterey Bay Aquarium

Animal care is at the heart of the Monterey Bay Aquarium’s mission to inspire conservation of the ocean. The Aquarium is currently expanding their Animal Care Center to better meet the needs of ocean animals at the Aquarium and in the wild. Those that participate in the Aquarium’s “behind-the-scenes” tours will have a chance to see the updated facility in 2019. The Aquarium has also started construction on their most ambitious undertaking since opening the Aquarium – their new Center for Ocean Education and Leadership. This state-of-the-art learning center is designed to engage and inspire California’s students today, and for generations to come. The Center will be constructed to meet the U.S. Green Building Council’s LEED Gold standards for sustainability, including the use of solar panels, a living roof and water conservation features. Honoring an industrial spirit and adding new twists on old themes, the design of the four-story, corrugated-cement-fiber Center reflects the look of historic warehouses that lined Cannery Row in its heyday. The Monterey Bay Aquarium continues to welcome millions of guests each year and is proud to offer a tour operator program for groups and FIT. For more information, email Krista Rupp.


Holiday Activities in Central Park

Still looking for a special way to celebrate this Holiday Season in New York City? Spend half a day or even a full day in Central Park, one of the most filmed sites, by combining ice-skating at one of the outdoor ice-skating rinks with a meal at the iconic Tavern on the Green before being transported back to Classic New York in a horse and carriage ride through Central Park. Sitting with the person you love as you meander through the most beautiful park in Manhattan is truly what dreams are made of. Central Park Sightseeing’s team of trained professionals can organize all these customized experiences for you, so all you need to do is turn up and enjoy the day. Email Hakan Ugdur


Red and White Fleet Introduces New Fuel-Efficient Vessel

Scheduled for completion in Summer 2018, Enhyrdra will become the newest and largest member of the San Francisco-based sightseeing cruise operator, Red and White Fleet. The Enhyrdra will be the first 600-passenger lithium-ion battery hybrid vessel operating in the U.S. and one that is 20% more fuel- efficient than its conventional diesel engine propulsion systems. In addition to that, it also reduce greenhouse gas emission by 60% as well as reductions in Particulate Matter (PM) and Oxides of Nitrogen (NOx). Featuring three decks, including two panoramic outdoor decks, passengers will be able to take in spectacular views of the San Francisco Bay and the cityscape from the silence of its electric engines. The Red and White Fleet plans to use this vessel for its regularly scheduled public cruises, including daytime bay cruises, sunset cruises, and private charters. All guests will have the opportunity to ride on board this vessel. For the 2018 sailing schedule, click here.


Exclusive Hotel In Palo Alto

As the gateway to San Francisco and home to Stanford University, San Mateo County and Silicon Valley welcomes many visitors to its region each year and recently, the area added a new hotel - Clement Palo Alto. Located across from Stanford University, Clement Palo Alto is one of the most innovative, personalized and unique luxury hotels in the country. With 23 spacious and richly appointed one-bedroom suites, The Clement Palo Alto sets a new standard for personalized luxury accommodations in a contemporary residential-style atmosphere. While unparalleled service is key to any great luxury hotel, The Clement Palo Alto takes its impeccable service to another level with an all-inclusive concept, including personalized concierge services, breakfast, lunch and dinner in an on-premise location of the guest's choice. All wine, beer and cocktails, in-room mini-refrigerator (stocked with the guest's favorites), and fully-stocked Guest Pantry available around the clock, are just a few of the amenities included in this all-inclusive experience. In fact, The Clement Palo Alto is more than all-inclusive, it is all-exclusive, catering exclusively to the guest's personal tastes and desires.


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EXPLORE MARKETING - International Tourism Strategy Development and Trade Representation Services for Travel Experiences & Destinations across the USA

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