EXPLORE MARKETING - International Tourism Strategy Development and Trade Representation Services for Travel Experiences & Destinations across the USA

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Explore Marketing Update - Issue 12


Insights From Tradeshows

Explore Marketing had a busy travel schedule in the Fall having participated in a number of major tradeshows in Asia, Europe and the UK. During this time, we exhibited at ITB Asia in Singapore, which was attended by buyers from Southeast Asia, TTG Incontri in Italy, one of the biggest travel trade shows in Italy, and World Travel Market in London. In addition to that, we also participated in the Brand USA India Sales Mission and conducted sales calls in China, where we met with top travel trade operators and media. Through these meetings, we learned that despite concerns over visa restrictions to the U.S. and a decline in arrivals, China continues to be one of the fastest growing inbound markets for the U.S. and more Chinese travelers are now traveling as FITs instead of on escorted tour packages. Meanwhile, Indian arrivals to the U.S. increased by 113% over seven years (2009 - 2016). In 2016, the U.S. welcomed 1.17 million Indian visitors with a majority who traveled for business (39%) and to visit friends and relatives (28%). Collectively, they spent $13.5 billion while Southeast Asia is a source market for MICE groups. Such insights are invaluable as it helps suppliers gain a better understanding on what motivates travel to the U.S. and ways we can meet these requirements. To learn more about working with international markets, email Stefan Merkl.


Exclusive OpenTable® Group Dining On TourOperatorLand.com

Tour operators can now make reservations at over 42,000 group-friendly dining locations via the new OpenTable® feature on TourOperatorLand.com. The new partnership between TourOperatorLand.com and OpenTable®, allows all major city portals on TourOperatorLand.comto include an “OpenTable® Group Dining” button that connects directly to the restaurants that offer dining for groups of 10 or more. The private dining section on OpenTable® is only available to the travel trade through TourOperatorLand.com—a site that is completely free and is used by over 4,500 travel buyers. Operators can sort group-friendly restaurants by cuisine, price range, unique features, space availability for special events such as receptions and parties, and location. In addition to that, tour operators can also use the site’s dedicated link to discuss special needs directly with any restaurant. For more information, email Betsy Cooper.


What's New On The Slopes Of Tahoe South

Tahoe South’s appeal as a leading winter destination continues to be enhanced with more than $750 million invested in capital improvements the past three seasons. Winter 2017-18 will include an influx of desirable lodging, luxury experiences, innovative dining, local craft breweries, and new offerings at South Shore’s ski resorts. Also, this season, additional non-stop air-service into Reno/Tahoe International Airport will be available from Atlanta, Dallas, Chicago, and Denver adding to the recent addition of non-stops from New York (JFK) and Long Beach, making South Tahoe an easily accessible destination from across the U.S. For those who want to catch a glimpse of Olympic athletes such Jamie Anderson, Maddie Bowman and Hannah Teter training for the 2018 Winter Olympics, stop by at Sierra-at-Tahoe. Ski beginners will enjoy taking lessons, or participating in courses or ski clinics at Heavenly Mountain Resort and Kirkwood Mountain Resort. To wind down after a day of skiing, guests at Heavenly Ski Resort can have a free taste of craft brew on the mountain under Tamarack Chair daily from 3-4 p.m. Guests will also receive coupons for discounted beers and bites at Tamarack Lodge. California Lodge’s new roof top bar, LAT 38, is the posh après scene with a mountain-modern feel, stringed café lights, a unique warm drink menu (i.e. the “Dirty Snowman), cozy fire pits, acoustic live bands, and appetizers. For more information on things to do in Tahoe South, go to tahoesouth.com.


New For The Trade: Go Las Vegas Card & Barcelona Pass

The Leisure Pass Group recently announced that the Go Las Vegas Card and The Barcelona Pass are now available for sale through the travel trade. The Go Las Vegas Card offers entry to over 20 top attractions and tours for one low price and all 3, 4, and 5-Day passes include a Premium Attraction choice of Grand Canyon South Rim Bus Tour, a Blue Man Group show ticket, Las Vegas Strip Helicopter Tour, or the Richard Petty Driving Experience: Ride-Along. Meanwhile, The Barcelona Pass is the premier sightseeing city card for Barcelona, offering users admission to over 20 top attractions including the Barcelona FC Tour, the Barcelona Bus Turistic, Barcelona Zoo, La Pedrera, L’Aquarium Barcelona, and many more, plus unlimited travel on all public transport networks in Barcelona. The pass is available for durations of 2, 3 or 4 days and comes with a free guidebook. To learn more, email Stefan Merkl.


The Many Ways To Explore Central Park

Christmas is one of the most magical times in New York City and a must-see attraction is the iconic Central Park. For visitors looking for an in-depth look of Central Park, Central Park Sightseeing offers a unique and unforgettable experience. With services such as walking tours, bike tours, horse and carriage rides, horseback riding, rollerblading, and everything in between, Central Park Sightseeing has something for every visitor. During winter, guests can also combine their tours with outdoor ice skating in one of the three rinks in Central Park. Additionally, Central Park Sightseeing also offers a New York Holiday Lights Walking Tour where guests can see the Holiday lights plus be taken through the NYC subways to catch some underground Holiday music and discover New York's various local artists, musicians, painters and street performers. Group discounts are available based on group size, and public, scheduled tours are available daily for FITs. Learn more at centralparksightseeing.com.


New at 7D Experience: Robot Riot

Just in time for the holidays is a Robot Riot at 7D Experience at Pier 39 San Francisco. As robots are about to take over the world, you and your 19 companions are charged with fighting the ultimate battle to save the world. A wild rollercoaster ride with sudden drops, steep climbs, and many surprising twists and turns awaits guests. With cutting-edge 3D graphics, motion seats, special effects and equipped with laser guns, this thrilling new adventure is a great new addition for every visitor. Blast away at the invading space robots as you careen through space trying to save the planet!


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