EXPLORE MARKETING - International Tourism Strategy Development and Trade Representation Services for Travel Experiences & Destinations across the USA

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Explore Marketing Update - Issue 11


The Importance of Tour Operator Catalogs

Did you know that Fall is one of the busiest times of the year for many traditional tour operators that sell to consumers through travel agencies? In many of the United States' top source countries for international visitors, such as Germany, France, Italy, the UK, and Australia, this is the time for travel trade buyers to finalize next year's product offerings and itineraries, and market them in their consumer brochures. Every year, these tour operators release extensive USA product catalogs with opportunities for destinations to feature their products over multiple pages. The catalogs include an overview of a destination, hotel listings, activities and images to inspire travelers to a specific destination, with millions of copies being distributed across a network of thousands of travel agencies. In order to see sales from such markets, it is essential to work with tour operators on product placements in their print catalogs. But space is tight, which creates a highly competitive environment. To read the full story on how you can work with the trade and for tips on ways to be included in product catalogs, click here.


Discover Tahoe South's Beauty In Fall

With fewer crowds, quieter beaches and trails, and cooler temperatures perfect for mountain bike rides, Tahoe South is the place to be for outdoor adventures in the Fall. From the iconic, rocky, and fun trail of Saxon Creek Trail for daredevils, to the gorgeous Flume Trail, which offers spectacular views of the area and Emerald Bay – the course for America’s Most Beautiful Bike Ride – there are trails for every technical level.


LPG Launches New The Sydney Explorer Pass

The Leisure Pass Group has launched its newest product - The Sydney Explorer Pass to help travelers SAVE BIG on top things to do in Sydney. Clients can save up to 30% versus paying at the gate for access to 3, 4, 5, or 7 attraction out of over 20+ major top things to do in Sydney such as The Sydney Opera House Tour, Wild Life Sydney Zoo, SEA LIFE Sydney Aquarium, Hop-On Hop-Off Big Bus Sydney and Bondi: 1-Day Classic Tour and many more. Offering the flexibility of having passes instantly delivered for use on the phone or printed in advance, The Sydney Explorer Pass is a convenient product for FITs, leisure and MICE groups. Pass holders can create their own combos by choosing from must-see top attractions. Learn more at thesydneypass.com.


TRIOTECH – Creator of The Flyer San Francisco

The Flyer - San Francisco, touted as “one of the most anticipated theme park attractions in the USA” by USA Today, was created by French-Canadian company TRIOTECH, a leader in building rides around the globe. The Flyer - San Francisco promises to impress and offers guests a great introduction to San Francisco. TRIOTECH has created the most technologically advanced, immersive, and interactive media-based simulators for both the entertainment and edutainment markets. With installations in over 40 countries across all continents, TRIOTECH continues to push the limits and allows guests worldwide to “live the moment”. Creating their latest product, The Flyer – San Francisco, also the world’s first and only flying theater attraction in 3D, was no small undertaking, Filmed using state-of-the-art technology involving drones, helicopters, and computer-generated imagery, the six-minute flying movie follows the adventures of two lovers and will take guests on a thrilling aerial journey soaring above San Francisco's stunning skyline, the majestic Golden Gate Bridge, the Marin Headlands and Alcatraz Island - all rolled into a storyline that embraces the fun and creative spirit of San Francisco. Learn more here and come see the attraction for yourself when it opens in early 2018.


Explore NYC's Off-the-beaten Path Attractions

Travelers to New York City looking to discover off-the-beaten path attractions should consider venturing into historic Harlem on a Harlem Highlights Bike Tour. Available daily, year-round, guests on this two-hour tour will cycle through Manhattan’s Harlem neighborhood, climb uphill from the many iconic churches near the Columbia University campus up to the Croton Aqueduct Gate House, then on toward Strivers Row where many iconic personalities have and still live. From some of the higher elevation points, many of the most famous New York buildings will be visible. Along the way, guests will also get to see the historic Hamilton Heights district, including the Hamilton Grange house, which was physically moved and relocated three separate times. Other highlights on the route include the famous Schomburg Library and Harriet Tubman statue. Suitable for FITs and groups of all ages. To learn more, email Hakan Ugdur.


Find RTOs By Language on TourOperatorLand.com

One of the challenges tour operators often face is finding a Receptive Tour Operator that speaks their language. The Receptive Finder option on TourOperatorLand.com allows tour organizers to search for "Inbound" receptive operators (those servicing international visitors) by language spoken in their offices or "Local" receptive operators (those serving domestic operators or travel agents). Users can also filter by language spoken, state and destination they serve. Register now for free access to this invaluable tool.


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