Explore Marketing Update - April 2017


Creative Ways To Attract International Visitors

International tourism is a key and vital economic driver in building the U.S. economy and this month, data released by the National Travel and Tourism Office further reinstated this importance. Statistics revealed international visitors spent $21.1 billion in January and $21.0 billion in February on travel to, and tourism-related activities within, the United States setting a new record for U.S. travel and tourism exports. Year-to-date tourism exports totaled a record-setting $42.1 billion for the first two months of 2017, an increase of nearly 3 percent (nearly $1.1 billion) when compared to the same period last year. International visitors are opening their wallets wider than ever before. Indeed, international visitors are injecting, on average, nearly $715 million a day into the U.S. economy and supporting nearly 1.2 million American jobs. However, recent travel bans have created anxiety among visitors and those working in this industry with many stakeholders forecasting a decrease in international visitation. To defy this, CVBs have launched creative campaigns to amplify the message that destinations are continuing to welcome visitors. Read more here. To discuss ways to promote what your destination has to offer, email Stefan Merkl.


Ways to Lower Your Spring Break Expenses

Spring Break is one of the busiest travel periods and it is no surprise that airfares and hotel rates are high during this time. Add in the cost of sightseeing and entry to attractions, and the bill for that Spring Break getaway becomes astronomical. Yet with the Go City Card, a multi-attraction pass available in 12 of the most popular tourist destinations across the U.S., Spring Break is the same as any other time of year, meaning families can save up to 55 percent off entry versus if they purchase their tickets individually at each attraction. Even better, Smart Destinations has updated a number of its products to include more attractions. New additions are: The Go Los Angeles Card now includes tours such as Celebrity Homes Tours by Starline Tours, and Self-Guided GPS Bike Tour by Bikes & Hikes; Go San Diego Card includes a variety of cruises by Hornblower Cruises; Orlando Explorer Pass offers entry to Chocolate Kingdom; and New York City Explorer Pass added round-trip bus tour to Woodbury Common with VIP coupon booklet, and a one-day Hop-on Hop-off Big Bus New York Classic Tour. It is never too late to purchase a pass. The Go City Card offers instant access once the online purchase is made and there are no additional entry charges. It is a great benefit because we all know how the day's plans can change in an instant with kids around. And, non-activated cards can be returned for a full refund within one year of the purchase date.


Tahoe South Announces Summer Lineup

With Tahoe’s national treasure – the lake – filled to capacity after a record breaking winter, and plenty of recreational opportunities and special events scheduled this summer, Tahoe South is in full swing and ready to welcome visitors to its destination. From heart-pounding athletic competitions to blockbuster concerts and craft brewery events all on-tap, there is something for everyone. On June 10, the inaugural Lake Tahoe Brewfest will feature craft brew tastings from all over Lake Tahoe and surrounding areas. The event also includes a home brewers competition, live music, arts and craft vendors and food. For music lovers, throughout summer, a lineup of legendary artists will grace the Harveys Outdoor Arena stage during the Lake Tahoe Summer Concert Series. Read more here.


Laser Maze Challenge at Pier 39

When you plan to visit Pier 39 in San Francisco, the first thing that may come to your mind will be the sea lions, basking themselves in the sun. But just a few steps away, families will love to test themselves at the Laser Maze Challenge. Put your agility, speed and confidence to the test as you navigate your way through a web of crisscrossing laser beams at 7D Experience’s Laser Maze Challenge. You can attempt this mission that has been compared to Mission Impossible either solo or compete against your friends as you jump, crawl and stretch yourself to the limit to beat the clock and your friends, all while being cheered on by supporters on live screens! This high-tech challenge is almost as fun to watch as it is to complete and is suitable for all ages.


Spectacular Stories Brought To Life

Sight & Sound Theatres® takes theater to a whole new level. Every show is an epic experience with a meaningful message and where edge-of-your-seat action meets heartfelt drama. Its unique theater experience begins with a 2,000 seat auditorium, a 300-ft stage that surrounds the audience on three sides, state-of-the-art technology and live animals. Through 40 years and more than 25 productions, Sight & Sound Theatres has staged unforgettable, uplifting experiences that bring the Bible to life and 2018 is no different. Next year, Sight & Sound Theatres will debut the new production – Jesus – in Lancaster, PA from March 10, 2018 – January 5, 2019 while the production Samson travels to Branson, MO to captivate audiences there from March 3 – December 29, 2018. Discounted group pricing and behind-the-scenes tours available. Foreign language visitors can request foreign language translation devices to make the most of this visual spectacle.


TourOperatorLand.Com Leaderboard

To encourage the inclusion of U.S. destinations to international travel products and ensuring easy access to such information on destinations by international, domestic and receptive tour operators, travel media, and travel agents researching new ideas, TourOperatorLand.com has created a Leaderboard as the place to go for latest announcements including new itineraries, new commissionable products and to see a list of all new destinations that have signed-up. New destinations added recently include the Great Smoky Mountains (Sevierville), TN, Lakes Charles, LA and the Lake George Area in NY’s Adirondacks, NY. The site is a one-stop shop designed to help professional travel planners design trips for their clients without having to research multiple destination websites to find trade content.


#newsletter #SmartDestinations #Touroperatorland #TahoeSouth #SummerofLove #SightandSoundTheatres #7dexperience #LaserMazeChallenge #GoLosAngelesCard #GoCityCard #GoSanDiegoCard #OrlandoExplorerPass

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EXPLORE MARKETING - International Tourism Strategy Development and Trade Representation Services for Travel Experiences & Destinations across the USA

© 2019 by Explore Marketing LLC. 

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